What's Your Why?


“Working hard for something we don't care about is called stress: Working hard for something we love is called passion.” – Simon Sinek

If you haven’t heard of Simon Sinek, a quick Google search will lead you to the TEDx Talk, “Start with Why – How Great Leaders Inspire Action.” In the presentation, Sinek outlines the science of Why and the Golden Circle. Since September 2009, the video has amassed more than 52 million views of ted.com and 7.5 million views on YouTube, Sinek has become synonymous with Why, introspection, and leadership, and he has written three New York Times bestsellers. Obviously, Sinek is on to something; he discovered something that people are attracted to, want to learn more about, and believe could drastically change the course of their life. Now, in 2020, every company, organization, small business, and educational institution on the planet is talking about the Golden Circle, the value of Why, and how to find your Why.

Why is a prerequisite to How and What.

As Simon Sinek so eloquently stated, “Discovering the Why injects passion into our work.” Determining your Why is the catalyst to achieving long-term, fulfilling success. Once you discover your Why, you’ll become more self-aware; you’ll recognize what makes you feel fulfilled and better understand what drives your behavior. You’ll be able to make more intentional choices, develop more meaningful connections, and move closer toward your goals. Upon establishing your Why, the How and the What will become refined, enhanced, and better understood by those in your sphere of influence. In other words, you’ll reach more people and change more lives.

Our Why.

At Ballistic Performance, our Why is our Mission:
To cultivate caring, confident, capable people through fitness and nutrition.

Our Why is the source of our passion, energy, resilience, and persistence. Our Why is what provides the endurance, grit, and tenacity necessary to create world-class programs that move you toward your health and fitness goals. Our Why is what enables us to fully invest ourselves in you.

We believe that nutrition should be based on individual needs. We believe in slowly built, long-lasting habits that empower people to build a balanced relationship with food. We believe that how you eat matters just as much as what you eat, which is why we place importance on things like consistency, grocery store mastery and fuelling yourself in a sustainable way for the life you want to live.

We want to build communities of caring, confident and capable people, brought together by fitness. We believe fitness is a life-long game, and we want to build people progressively for the long term. The work we do today should set us up for success for the next 20 years if we keep at it. We also honor that fitness is more than just exercise, we understand that it’s inextricably linked to how people eat, sleep, and move through their daily lives, and we want to support them every step of the way.

We believe that being a coach means being more than just a coach. A great coach is one quarter educator, one quarter entertainer, one quarter motivator, and one quarter technician. It’s not enough to know how to program, you must also think about how to make training engaging, enjoyable and rewarding for every client. It’s important that Ballistic Performance coaches are professional, inspirational and above all, be feverishly motivated to make a positive impact on the lives of others.

Lastly, we believe that a fulfilling life is structured in the following manner: faith, family, friendships, and fitness. Through our example we want to inspire people to live lives they love, and stare fear in the face as they take the risks that are needed. We believe that a life well lived isn’t judged by the time of a workout or the medals you accumulate, but by your character, your personality and the relationships you build, nurture and enjoy along the way.

What’s Your Why?

If you knew who Simon Sinek was prior to reading this article, it’s likely that you’ve completed an exercise, either at work, at school, or on your own time, to discover your Why. In my experience, the process requires companionship, introspection, and reflection. You have to be self-aware, vulnerable, and honest. You have to ask yourself the hard questions and understand that you may not be comfortable with the real answers. Done correctly, it is an incredibly humbling, eye-opening, and terrifying experience.

Lastly, you need to understand that your Why is dynamic. As you age, mature, and accumulate experiences, your Why evolves. What was once the driving force behind every decision and action that you made, may no longer be an adequate motivator to sustain the passion, enthusiasm, and determination necessary to achieve your goals. Therefore, it is essential that you consistently revisit your Why across your lifetime. Following every major life event, career change, setback/failure, and achievement, you need to revisit the Find Your Why Exercise.

Is it time to revisit your Why?

Whether it’s time to revisit your Why, or if you’ve never invested the time and energy necessary to determine your Why, this is your opportunity! Visit the following links to learn more about the Golden Circle and how to find your Why:

Why Primer + Golden Circle
How to Find Your Why - Patner Exercise


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